President

Job duties: Oversees day-to-day business activities

Background:
Richelle has led ASR since July 2000. Her background prior to ASR includes over 8 years working for a quality training and consulting firm as well as 9 years with a safety, health and environmental products distributor.

Her success is rooted in her ability to analyze problems, plan strategies, establish organizational objectives, and provide effective leadership.

Richelle's leadership style has resulted in continual annual growth at ASR, and has earned the company highly coveted respect from ANAB, IAOB, and peer organizations.

Richelle holds a B.S. degree in psychology from Kalamazoo College with a concentration in economics and management.

Her extension is 102

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Vice President of Sales & Marketing

Job Duties: Sales, Newsletter, Customer Feedback, Transfer requests, and Standards Training

Background:
Dave joined ASR in April 2008 with more than 20 years of automotive retail sales experience. His expertise of how to professionally and effectively sell products and services has contributed significantly to the growth of ASR.

David is a graduate of Hope College with a B.S. degree in mathematics and a minor in
education.

His extension is 114

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Technical Operations Manager

Job Duties:  Answers to technical questions within IATF 16949 and all ISO 9001 standards, and sales.

Background:
Tom came to ASR in June 2005 from another certification company where he
worked in marketing. In addition to sales and marketing he has taken on the role of interpreting the technical aspects of the international standards as well as being responsible for the IATF and OASIS database oversight.

Tom has an MBA from Grand Valley State University.

His extension is 103

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Controller / Accountant

Eric Sander manages Invoicing & Billing

His extension is 105

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Quality Manager

Job Duties: works with auditors on training and competency

Background: Melissa Smith has extensive auditing experience including automotive, environmental, and general manufacturing and business. Melissa  recently joined ASR's Team and responsible for auditor management and training, client complaints and appeals, as well as oversight body witness and office audits.

Her extension is 117

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Lead Auditor

Assists Quality Manager with projects and reviewer committee

His extension is 122

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Midwest Regional Ops. Manager / AS Technical Manager

Handles questions related to aerospace

His extension is 121

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Scheduler

Shannon Bryant manages Quotes & Schedules 9001, 14001, 45001, 13485 audits

Her extension is 112

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Processing Manager

Job Duties: collecting audit documentation from auditors and updating internal database, issuing certificates, managing OASIS database

Background:
Audit documentation from every ASR audit conducted (USA and foreign offices) funnels to Cynthia for input into ASR's electronic database. She distributes the audit packages to reviewers, and then issues a certificate to the client when the package is approved by the reviewer.

Cynthia realizes job satisfaction when client information is accurate in the ASR database. Her joy is realized whenever clients receive their new certificate or successfully complete a surveillance audit and she sends ASR's letter of continued conformance.

Cynthia is a native of Grand Rapids Michigan, and studied interior design at Kendall College of Art and Design. She spent 18 years in the business insurance industry as a customer service representative before joining ASR in February 2009.

Her extension is 104

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Relationship Manager

Cherie Schneider assists scheduling department

Her extension is 123

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Assistant Controller

Julie Nguyen manages Invoicing & Billing

Her extension is 108

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Registration Manager / Lead Auditor

Job Duties: Reviewer committee

Background: Brad is continually on the go dashing through airports and motoring the highways auditing clients around the globe. Brad has been with ASR 15 years. Brad audits AS9100, ISO 14001, and ISO 9001. He is a member of ASR's Registration Committee, serve as witness auditors and develop and deliver auditor training.

His extension is 116

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Customer Service Manager

Job Duties: Quotes & Schedules IATF & AS9100/AS9120 audits

Background:
Julie is responsible for working with clients and auditors to schedule the more than 1300 hundred audit days each year. Julie's business experience includes responsibilities as a compliance manager, sales administrator, and customer service coordinator. Julie attended Grand Rapids Community College and has been with ASR since January 2011.

Her extension is 109

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Processing Assistant

Estelle Sooy receives paperwork from the auditors, OASIS and IATF database entry, and makes certificates

Her extension is 110

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Administrative Assistant

Dianna Griffith sends co-signed contracts back to clients

Her extension is 111

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Accounting / Contract Sales Support

Tammy Door provides internal accounting assistance

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Her extension is 110

Administrative Assistant

Candy Heeringa sends audit approval documents to clients, processes flag requests.

Her extension is 118

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Reception / Administrative Assistant

Allie Lanning sends audit notification letters to clients prior to audit, sends co-signed contracts back to clients

Her extension is 101

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